The 60-Character Title Myth Is Dead

The 60-character title tag rule? Dead.

Google rewrites 61% of page titles anyway. It picks the best components from your full title, regardless of length.

Here's the new approach:

1. Write longer titles (150-200 chars). Give Google more angles to choose from.
2. Include keyword variations. "San Francisco Emergency Plumber, Drain Repair, and Water Heater Installation" > "Plumber San Francisco."
3. Your title changes per search. Google shows different parts to different queries.
4. Test with Search Console. See which queries trigger your pages and fill the gaps.

Stop obsessing over 60 characters. Give Google a rich title and let AI pick the best version.